Latest News

NEW ALGEBRA ViDEO - "RUN & HiDE"

Monday, July 21, 2008 , Posted by Jason Dinsmore at 7/21/2008 05:25:00 PM

Ironically there are no textbooks or classroom instructions that could help one balance the equations of Kedar Massenburg's newest protégé, ALGEBRA. The Atlanta native insists that one can only discover her sonically. As an R&B solo artist with such a simple solution, when mainstream success seems to be more about the right hair, nails and make -up, ALGEBRA’S debut album PURPOSE is the perfect curriculum for breathing life back in to a genre overwrought by factory made clones.
No stranger to performing, ALGEBRA has been lending her melodic voice to projects by Monica and Bilal for years. However, singing for other artists was about as out of character for her as having someone write songs for her. "Even when someone else wrote a song specifically for me, "I felt like I was still being a background singer for myself".
As the music scene in Atlanta became the hot bed of popular music, ALGEBRA taught herself to play guitar and performed regularly at open mics. This pivotal point in her career afforded her the time to develop her writing and performance skills even further without the harness of a prescribed format. "Soon you learn not to care what others think, you learn to perform for you. I would come back week after week and I learned to perform for balance and for freedom. I was becoming alive”.

This organic approach permeates her music. ALGEBRA can easily be pop, rock, rap funk or crunk, yet she can breathe ballads effortlessly. Collaborating with award-winning songwriter and producer Brian Michael Cox on "What Happened" quickly proved to be a true showcase of her brilliance. This soulful ballad is delivered so honestly and with such vulnerability that it sounds like it could be her autobiography. A song filled with PURPOSE.

ALGEBRA has been on the scene for a long while now, and is finally getting the much deserved attention, turning out massive numbers for in-stores, as well as being involved in large showcases such as R&B Live, where she opened up for Bryan Michael Cox. If you've yet to take her "ALGEBRA" class, then you don't know what you're missing. Check out her new video and make sure you run to a record store and cop two copies of PURPOSE!!!

Click [HERE] to see "Run & Hide" and click [HERE] to read more on ALGEBRA
ALGEBRA
Kedar Entertainment

ALGEBRA @ R&B Live featuring Bryan Michael Cox (pic by BRiSON ENT)