Is Michael Jackson planning a comeback...this weekend???
It's no big secret that MJ is gearing up for the release (or rerelease rather) of his classic CD Thriller. Songs have already leaked, but what's even more major is that they are launching a major nation-wide campaign for the release of this album. Rumors speculate that the campaign will begin this weekend during the Superbowl. Some reports claim that Jackson will be gracing the post-game stage, while other have kept their suggestions merely to a Pepsi commercial that will run during the big game. Either way it goes, I hope you are ready to fade back to black, as our favorite white woman (Michael) gets ready to take us back through the "Thriller" journey that began 25 years ago.
Check out Mike's proposed campaign strategy for this album...he defintely has his marketing plan on deck!!!
* "Thriller"-themed Super Bowl soft-drink commercial
* Re-mixed songs on "Thriller 25" with vocals by hip-hop artists Fergie, Akon and will.i.am
* New track based on "Wanna Be Startin' Somethin"
* Erased any trace of Paul McCartney vocals on "The Girl Is Mine"
* Album will include never-released 1982 tune, "For All Time"
* Grammy Awards appearance scheduled
* BET will host special honoring him
* Launching major TV, radio, online and outdoor ad campaign around Feb. 8
* Negotiating ringtone and other download deals with Sprint and other carriers
