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STAND UP ATL!!! Your boy Yung Joc is back on the block with his sophomore project Hustlenomics hitting stores today. I reported on this back in like March when the CD was set to drop on July 10th, and today I'm even more hype about the project; Joc do your thing boy! Lots were a little skeptical of how much longevity Joc would carry coming out at a time when "snap music" was new, but not getting the deserved praise. Well today is a new day and era for Joc as he is sure to surface right at #1 with this one. Production credits include Cool and Dre, Jazze Pha, DJ Quick, Don Vito, and the Neptunes; the features are definitely sick too. So go out and cop Hustlenomics and get schooled on the art of providing hustle with the supply and demand of the hood.

Ok, so I know there were lots of folk that had Yung Joc’s future all planned out. Maybe a single or two, a few features, and then pretty much good bye to New Joc City. WRONG!!! Since the first days of Joc, you know, with the whole “It’s Going Down” joint, he has proven to the industry that not only is he hot, but he also has staying power. He has worked with the fields heavy-hitters and been featured on just about everybody’s single. He is currently on one of the hottest singles out right now, “Buy U a Drank (Shawty Snappin’)” and has no plans to let up anytime soon.

Moving on to school…Joc announced that he will be dropping his sophomore project during the summer; and keeping in the spirit of a Kanye West, Joc too is going with an hip-hop educational theme. The title of the album will be, Hustlenomics; it doesn’t take a rocket scientist to tell that he obviously will de discussing the “study of a hustler”, in which Joc is no stranger. Some people might not know this, but Joc has not always been on the frontline; he got his starts playing the background and hype-man for smaller acts, one of them being Ms. B, who he then turned around and featured on his hit “I Know You See It”. Hustlenomics is set to release on July 10, 2007, so be on the lookout for “Coffee Shop” the first single, which should drop sometime very soon.